» The trade fairs offers a return upon the demonstrable investment: The marketing in the events is the activity that provides the best return on the investment.
» The trade fairs generate business: 77% of the qualified visitors at the trade fairs represent new customers.
» The trade fairs accelerate the sales process: 66% of the sales and marketing managers stated that fewer phone calls are needed to close a sale with a potential customer derived from a trade fair.
» The trade fairs develops relationships: the event marketing is the activity that most accelerates and improves the involvement with the target publics.
» The trade fairs attract purchasers and decision makers: more than 80% of the trade fair visitors influence the purchase decisions and 55% have purchase plans in view of the trade fair.
Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.
Highly targeted
With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms. Reed Exhibitions is committed to delivering business contacts that create value for each and every customer. Through buyer clubs, appointment setting systems etc, and on-line visitor planning services, we match the needs of buyers and suppliers ever more closely.
Flexible
Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, Reed events provide a dynamic environment for your sales and marketing activities.
A two-way communication process
Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
The buyer comes to you
Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.
Neutral sales environment
The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
A three-dimensional media
Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.
Fast market penetration
You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.
Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.
Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.